Customers interact with the authentic personality of the brands, never the company. Successful brands actually do what they say. Brand Evangelist William emphasizes his focus on shared values. Brands start with clear values. Values lead to a culture of people. The external manifestation of culture is your brand voice....

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Blaine’s path to innovation starts with being open to ideas, and listening to great ideas, crazy ideas. As a leader, you are not going to have all the ideas, but it’s literally about listening to the people around you: your team, your customers, your target group, and taking one idea to 80% to make it work. Ideas from teams comes from creating a culture of dissatisfaction where every member of the team is always looking out for how to make things better....

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