Industry Leader With A Proven Track Record
Arjun Sen is a former Fortune 500 executive, an acclaimed Brand Zen™ and one of the top growth drivers in the Brand and Customer Experience space. At Papa John’s, he led the 3,000-restaurant chain to 4-years of record growth. He is a celebrated author of the book Customer Karma and a highly sought-after international keynote speaker. His groundbreaking podcast series Secrets to Win Big® has a rapidly growing global following.
ZenMango Track Record Of Big Wins
The branding universe is where strategy is driven by purpose and desire to win big. We at ZenMango always keep our eye on the end goal of the big win and bring our experience with businesses small and big, in the fields of restaurants & hospitality, retail, service, non-profits, and sports brands worldwide to uncover insights that will put you on the path to be the one-of-one leader in the mind of your customers.
Example of how ZenMango took a simple sales analysis to a Billion Dollar revenue generator:
Review of sales seasonality identified key opportunities and two self-sustaining promotions which resulted in Billion Dollar incremental sales. These are the three steps:
- SEE BEYOND: During a routine review of the brand’s seasonality for a presentation, we paused and started staring at the unique seasonality trend of the brand. We realized the businesses current high seasonality started at the beginning of May and ended in the middle of October. We started asking the question “what happens if we can extend the high seasonality by two weeks on both sides?
- IDENTIFY ‘CUSTOMER FEELING’ OPPORTUNITIES: We identified that in October, Halloween is the big event and if we could connect to the feeling and spirit of Halloween it would result in an ongoing connection which would not require annual promotions. This drive to connect to a customer feeling resulted in a successful October promotion that has sustained over the last 25 years.
- MAKE THE IDEA BIGGER: Instead of putting in a marketing event slot in the middle of April and the end of October, we wanted to identify what naturally occurs during those periods. How can the business own those events to create self-sustaining events that will result in owning those events to generate perpetual revenue. That resulted in Tax Day and Halloween promotions that have resulted in a Billion Dollars in incremental sales.