Tag Archives: loyalty

Do consumers lie to mislead you?  I was told they do not.  Then help me understand what was wrong with the following picture when I was working for a bagel restaurant chain. 65% of customers stated that they wanted to try specialty bagel and flavored cream cheese. 55% of customers stated that they do not […]

How can an idea so good not work in increasing loyalty? During my days with one of the top three pizza companies, my team came up with a brilliant loyalty building idea. “You buy 10 pizzas and after that, you can buy pizzas for the rest of the year, at a special price of $7.”  Now, […]