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After 20 years in in the corporate world, Arjun realized that, Everything you do, impacts your customers’ feelings and all the feelings blend to influence the customer’s relationship with your brand. 
YOU ARE IN CUSTOMER "FEELING BUSINESS".

 

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#1 STRATEGIC DISCOVERY

We help you go beyond “WHY” and a get you a “CLEAR VISION OF SUCCESS”, as that will put you on the path to success. Partnering with you, we will create a road map to your success vision. The discovery will identify:

  • Current brand separators,
  • What they mean to your customers,
  • Other opportunity areas to further enhance your competitive gap and
  • A new overall clear “ONLY YOU” customer offering that separates your brand.

This will put you on a path to WIN BIG and sustain the win over time.

#2 GET TO KNOW YOUR CUSTOMER

A customer is not a number, not a bar chart. A customer is a human being with real feelings, who visits you with a lot of anticipation. You must get to know your customers before you start your journey to wow your customer.  We will design the right blend of insight gathering methods to identify who:

  • Your core customer target segments are and why they come to you
  • Other opportunity segments are and what will make them visit you

All customer discovery process includes ZenMango’s proprietary “Deep Dive” face to face to interviews, which help unearth your customers’ true connection with your brand and other hidden opportunities. 

This learning  will help you:

  • Get closer to your customers
  • Make your communications more meaningful and high impact
  • Identify how to create guest experience elements that will take your customer feelings to the next level

This will put your customers on the path to increased brand satisfaction, more frequent visits and higher word of mouth.

#3 TAKING STRATEGY PLAN TO ACTION

Big sustainable success of your brand will come from taking the differentiated brand positioning and customer knowledge to develop a system-wide clarity on “what every customer must get every time” and putting in place processes that deliver it, every time.

ZenMango, led by Arjun Sen’s unique blend of experience in Marketing and Operations specializes in:

  • Building process that takes the consumer promise into reality and
  • Putting your brand in the path to higher levels of in-store consistency, which is key to winning long term

Achieving consistency is one of the key to getting customers to repeat and increase your revenue.

 

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ArjunBioPictureDuring his corporate days, Arjun was the Vice President of Marketing & Operations at Papa John’s, where he built their online business, now worth more than $1 Billion a year and led the 3,000-restaurant chain to 4-years of record growth. Arjun also held Sr Marketing positions at Boston Market, Pizza Hut and Jillian's Entertainment.

Today Arjun Sen is the President of ZenMango, where he helps brands like DISH Network, Walgreens, DaVita, Coca Cola, Domino’s, A&W, Einstein’s, Maggiano’s, Smashburger, Red Robin, Chili’s, Mad Green’s, Chipotle, McDonald’s, Metro Brokers, Millennium Promise, Aspen Academy, Colorado Division of Wildlife, Glass Doctor, Floyd's Barbershop, Gameworks,  and Tiger Woods Inc. take the next big step to Win Big. 

He is a whisperer to CEOs and CMOs of high impact brands and helps take their brands to the highest level. 

Arjun is also highly rated keynote speaker and celebrated author who, as a corporate insider, has put brands of all sizes on the path to Win Big.  He got his Undergrad in Aeronautical Engineering from IIT Kharagpur, India and his MBA from Brigham Young University, Provo, Utah, USA.

All photography by Pete Longworth