Identify what your brand stands for and what clearly differentiates your brand from your competition in the mind of your customers. This leads to identifying the building blocks for your brand.
How we get you there: Reviewing past research and interviewing key decision makers/stakeholders of the brand, identify where the brand is and where it wants to go. This leads to an aligned positioning road-map that separates the brand in the competitive space.
An in-depth learning about your customers’ connection to your brand; identifying who they are and why they come to you. This puts your brand on the journey from one-of-few to one-of-one.
How we get you there: Using proprietary techniques in quantitative (brand tracking to segmentation, Leaky Bucket® to creating custom research) and qualitative research (Deep dive interviews to focus groups) identify how your brand performs on key measures.
This goes behind the symptoms into drivers to impact future strategy and direction.
Partner with your brand to take the learning, insight, and strategy to implementation; to build processes that takes the consumer promise into a reality.
How we get you there: Roll up our sleeves and work with key stakeholders take insights to action. This includes partnering with key external partners or agencies, preparing presentations for Board or Investors, or doing whatever you need to be a true value-multiplier.