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During my days in working in the Pizza Industry (I started my career at Pizza Hut and eventually was the VP of Marketing & Operations Services at Papa John’s), one thing always baffled me. Why did the pizza category have the highest deal rate among any restaurant category? (A...

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  Recently, I was visiting a Target. At check-out, I only had seven items so I went through the fast lane. It was quick and efficient. I was done in lightning speed. When I was ready to gather my bags and leave, I paused to look at the long...

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RMG believes in identifying information that makes action inevitable. Identifying the value of a customer and how to move them up the frequency ladder is a guaranteed way to increase a brand’s sales. RMG strongly recommends quarterly measurements of a brand’s customer base and identifying the...

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