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Last week PepsiCo sued Coca-Cola for false claims that the new Powerade ion4 sports drink is more complete than Gatorade. BevNet recently posted this article following the suit. This high-profile case has highlighted the importance of ad claim substantiation in competative warfare marketing. A brand's marketing and legal teams...

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ZenMango's restaurant focused arm, Restaurant Marketing Group, was featured in Nation's Restaurant News this week for their recently published 2009 Restaurant & Consumer Trends report. Click here to read the article and find out what Julia Roberts in Pretty Woman has to do with overcoming some...

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Want updates on what we're posting and when? Add yourself as a follower of the ZenMango blog by clicking the button in the sidebar on the right. You can also get ZenMango update on twitter  by clicking here or by clicking the logo in the sidebar....

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The present state of the economy has created an environment in which business strategies will either sink or swim, depending on ability to adapt. As I consult with a variety of companies during these down times, attention is being called back to the core structure...

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