Flawed poll results the new thing to move golf ratings? By Arjun Sen, President and Founder, ZenMango April 2015: Just before the Master’s golf tournament, ESPN.com released a survey as PGA Tour Secret Survey Data. Here is the headline: When we twisted the arms of (golf) pros on...
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Dear All, The ZenMango blog is back. Had to take time off to finish the book Marperations®, which is finally completed. Also have been planning to blog in a way that will be more relevant today and have some cool ideas that will launch in the...
Read MoreThe ZenMango blog is taking a hiatus as we focus on writing our upcoming book Marperations®. ...
Read MoreIf Marketing Ran the Airline World: As passengers board the plane, marketing would love to create “a moment” to start the experience. The moment could include a video where employees or the president of the airline thank customers for choosing the airline, then present a...
Read MoreEver wonder why some retailers or restaurants put on their coupons, "Valid at participating locations only"? It is a very glass-half-full way of saying, “Some locations may not take this coupon, but go ahead and try it anyway.” Based on this, three questions come to...
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