Blog

JOIN TO STAY UPDATED

This blog is 100% no selling zone. Subscribe and share for Secrets to Win Big every month.

Our Privacy Policy: We do not share or sell email addresses.

Flawed poll results the new thing to move golf ratings? By Arjun Sen, President and Founder, ZenMango April 2015:  Just before the Master’s golf tournament, ESPN.com released a survey as PGA Tour Secret Survey Data.  Here is the headline: When we twisted the arms of (golf) pros on the topic of whom they wouldn't help in a fistfight, the reigning Masters champion stood out from the rest of his peers. By a lot. Bubba Watson was declared the “winner” of the survey with 23% of the pros picking him. Source:  http://espn.go.com/golf/masters15/story/_/id/12598860/pga-tour-secret-survey-data The survey was quoted in media all over the world and most headlines were similar to a blog by Jay Coffin on Golfchannel.com: “Bubba on negative survey: 'Need to improve as a man'.  Watson reacted to the survey and was quoted before the tournament to say: “I take it as I need to improve as a man.”. “I need to get better. And I think over...

Read More

Dear All, The ZenMango blog is back.  Had to take time off to finish the book Marperations®, which is finally completed.  Also have been planning to blog in a way that will be more relevant today and have some cool ideas that will launch in the next month. As I restart the blog, I want to start with the basic fundamental element that defines and measures every businesses success.  Most businesses have numerous KPI's (Key Performance Indicators). They are trended and measured against benchmarks. But what is the one thing that is most critical to measure?   TRAFFIC DEFINES BUSINESS SUCCESS When I look at a brand’s success, it is all about transactions or traffic. That is the one number measure that is real. Think, even for a single store operator, success is defined by how many times they open the cash register and how much they put in every time. If they are opening the cash...

Read More

If Marketing Ran the Airline World:  As passengers board the plane, marketing would love to create “a moment” to start the experience. The moment could include a video where employees or the president of the airline thank customers for choosing the airline, then present a feel-good section where happy customers and employees showcase the cities around the world that the airlines connects to. At the end of the video a jingle and tag line would play that connect to the customer such as, "Your friendly airline," or "Bringing the world closer," or "You focus on the destination and we take care of the journey".  All these messages would be the airlines ways of making the customer realize that they are part of this big family and larger than life experience. Before the flight takes off, marketing would use the captive audience to sell. After the welcome and feel good messages a...

Read More

Written for and distributed at the Marketing Executives Group, Chicago, May 19, 2011;  Published in Restaurant Marketing Group's MEG Consumer Talk   Lane Cardwell President, P.F. Chang’s China Bistro I have had a lot of beginnings lately.  In the past two years I have doubled the number of restaurant companies that I have worked for in the past 32 years.   I was recently the CEO of Boston Market, and have just joined P.F. Chang’s China Bistro as its president.  My other two restaurant companies, going back 30 years, were S & A Restaurant Corp. (Steak and Ale, Bennigan’s) and Brinker International. It gives you a different perspective on our industry when you start fresh with a company after so many years in the business.  Let’s call it “nuanced naivety”.  You are naïve about the way that the new company that you have joined does business; however, you understand the nuances of the way that business is...

Read More