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Businesses often put boundaries on customer deliverables. If they look at a customer connection to be lifetime, and each connection leads to a stronger future connection; then it is easy to see how profitable it is to go above and beyond with every customer, every time....

how to make sure every interaction with the customer is wow, every time....

Showing actions every day means you put the relationship above personal gains and that really makes a difference....

Once you see the lifetime connection with a customer and its impact on the business, then EITHER-OR gets easily empowered by GIVE MORE....

Each one of us are like publicly traded companies with shareholders owning stocks in the company....