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Many a time when I think about Marperations, I think about Operations not being consistent. My recent experiences with my iPhone made me start thinking, when Marketing over-promises, does Operations even have a chance? The AT&T dropped call story Being a single dad and small business owner,...

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1. Relevant awareness of non-profitThe target must know all relevant information about the non-profit. Here are some key issues to consider as the non-profit builds awareness:The information should come to target first hand and not filter through second or third hand audience. That builds...

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In 1988, when I got my first job offer to work for Pizza Hut corporate in Louisville, I was introduced to the complexities of the pizza wars.  It is amazing to see that the members of the Pizza Hut team of 1988 are now at...

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