Dear All, The ZenMango blog is back. Had to take time off to finish the book Marperations®, which is finally completed. Also have been planning to blog in a way that will be more relevant today and have some cool ideas that will launch in the next month. As I restart the blog, I want to start with the basic fundamental element that defines and measures every businesses success. Most businesses have numerous KPI's (Key Performance Indicators). They are trended and measured against benchmarks. But what is the one thing that is most critical to measure? TRAFFIC DEFINES BUSINESS SUCCESS When I look at a brand’s success, it is all about transactions or traffic. That is the one number measure that is real. Think, even for a single store operator, success is defined by how many times they open the cash register and how much they put in every time. If they are opening the cash...
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