How would you feel if you found out that your date was tracking where you go, what you do, and was found going through your credit card statements? You may feel that you are being STALKED. Shouldn’t your date simply pay attention to you and get to know you? Many brands do the same thing and buy every data point that is available on their customers and analyze it to better “target their customers.” To build a long-term relationship, brands should be able to say yes to the following three questions: Is the TRUE PURPOSE of data gathering to benefit your customers? When Amazon studies customers' buying patterns and recommends what they would really like, it makes customers feel that the data gathering is “all about them.” The same way when customers share their name and information, and you use it to recognize and reward them, it makes them feel special. Is...
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