Businesses often fall in the trap of communicating price based on how they see it and how they will invoice, instead of pricing it from the point of view of their clients....Read More
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Once you walk the path of the customer, feel the pain-points; remedial action to get to a better experience happens nearly automatically....Read More
Businesses often put boundaries on customer deliverables. If they look at a customer connection to be lifetime, and each connection leads to a stronger future connection; then it is easy to see how profitable it is to go above and beyond with every customer, every time....Read More