Blog

For any branding project the journey starts with a clear vision of the finish line. Five years ago, on a June morning, I started dreaming of an initiative to create a global digital space where there is only good news. That journey became real only...

The year was 1999. Yes, we used to order pizza by calling the store directly and the average hold time was 45 minutes, especially on Friday evenings. While on hold, if the call got dropped then the customer had to start all over again. Finally,...

This current period of uncertainty was unforeseen. The layering of serious worries about health and economy is simply overwhelming. To make matters worse, none of us have a playbook to use during these times. We should not live in denial, but we must also believe...

I had ordered catered lunch from a national fast casual chain for a business meeting. At exactly 11:30 AM Tamesha walked and immediately started setting up the catering chafing dishes for the hot food. She lit the burners and picked up a container full of...

On Super Bowl Sunday at 8:00 pm, with the 49ers down by 4 points and attempting a comeback, something strange happened on my TV screen. The screen froze, it had stopped streaming. I waited for a few minutes and then called my internet provider. Jack...