Leaders who live accountability at the highest level, operate with the highest level of self-trust and earn everyone’s trust too....Read More
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Pricing is a very intriguing part of any business. Businesses blend the science and art of pricing to get the customer over the final hurdle to say “YES”. But there is a very simple, logical, intuitive side of pricing that often gets ignored....Read More
Businesses today are all creating parallel paths for their customers to access their brand using the digital path. It is not easy to maintain both a traditional and a digital path, but it is essential for both to sync. When they do not sync, it could either be that the digital path is missing key elements or the traditional path is holding on to outdated steps that are not needed anymore. Both are equally important to pay attention to....Read More