Tag Archives: pizza

Super Bowl Sunday is just around the corner. Super Bowl is the #1 night for pizza delivery. But it was not this way all the time.  Let me take you back to 1990s.  Look at this Pizza Hut ad from 1990s.  One thing is missing in the ad is no mention of delivery. Early 1990s […]

How can an idea so good not work in increasing loyalty? During my days with one of the top three pizza companies, my team came up with a brilliant loyalty building idea. “You buy 10 pizzas and after that, you can buy pizzas for the rest of the year, at a special price of $7.”  Now, […]

The underlying lesson in my experience in pizza marketing is about paying attention to the details and not being scared to challenge existing ways of thinking.  Let us start by talking about cheese pulls. We know not all cheese pulls are created equal, but let’s dig a little deeper.  The goal of the cheese pull […]