TAKING BRANDS BEYOND TO WIN BIG

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LET’S TALK ABOUT HOW TO PUT YOUR BRAND ON THE PATH TO WIN BIG
Arjun Sen

Brand Zen™

Industry Leader With A Proven Track Record

Arjun Sen is a former Fortune 500 executive, an acclaimed Brand Zen™ and one of the top growth drivers in the Brand and Customer Experience space. At Papa John’s, he led the 3,000-restaurant chain to 4-years of record growth. He is a celebrated author of the book Customer Karma and a highly sought-after international keynote speaker. Blaine Hurst, Vice Chairman of Panera, and Retired CEO and President, called him, “One of the most ‘marketing-Intelligent’ minds in the business today. “

ZenMango Track Record Of Big Wins

We at ZenMango always keep our eye on the end goal of the big win and bring our experience with businesses small and big, in the fields of restaurants & hospitality, retail, service, non-profits, and sports brands worldwide to uncover insights that will put you on the path to be the one-of-one leader in the mind of your customers.

Example of how ZenMango took a simple sales analysis to a Billion Dollar revenue generator:

Review of sales seasonality identified key opportunities and two self-sustaining promotions which resulted in Billion Dollar incremental sales. These are the three steps:

  1. SEE BEYOND: During a routine review of the brand’s seasonality for a presentation, we paused and started staring at the unique seasonality trend of the brand. We realized the businesses current high seasonality started at the beginning of May and ended in the middle of October. We started asking the question “what happens if we can extend the high seasonality by two weeks on both sides?
  2. IDENTIFY ‘CUSTOMER FEELING’ OPPORTUNITIES: We identified that in October, Halloween is the big event and if we could connect to the feeling and spirit of Halloween it would result in an ongoing connection which would not require annual promotions. This drive to connect to a customer feeling resulted in a successful October promotion that has sustained over the last 25 years.
  3. MAKE THE IDEA BIGGER: Instead of putting in a marketing event slot in the middle of April and the end of October, we wanted to identify what naturally occurs during those periods. How can the business own those events to create self-sustaining events that will result in owning those events to generate perpetual revenue? That resulted in Tax Day and Halloween promotions that have resulted in a Billion Dollars in incremental sales.
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Brands Impacted

Restaurant

McDonald's
Chipotle
Domino's
Chili's

Service

Dish
DaVita
Floyd's Barbershop
Glass Doctor

Non Profit

America's Road Home
Millennium Promise
Colorado Parks Wildlife
Aspen Academy

Other

Coca-Cola
Walgreens
Tiger Woods Foundation
Udi's
LET’S TALK ABOUT HOW TO PUT YOUR BRAND ON THE PATH TO WIN BIG