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Once in a Lifetime Opportunity Nation's Restaurant News recently reported on a study done by Restaurant Marketing Group (a division of ZenMango). The study reveals three consumer trends that are coming out of the recent “down economy.” Can I get what I buy...

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Solving for Inefficiency First there was dine-in.  America left home for a destination meal. Then a smart operator thought of maximizing asset utilization. “We have an asset that isn’t currently being maximized. We can increase our output, without increasing the dining-room capacity, by allowing the kitchen’s capacity to...

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Restaurant Marketing Group, ZenMango's restaurant focused division, has completed their annual Leaky Bucket study for 2009. This year's study is the largest to date, and includes 160 national and regional restaurant brands for the most comprehensive competitive outlook in the industry.   The Leaky Bucket study is...

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Last week PepsiCo sued Coca-Cola for false claims that the new Powerade ion4 sports drink is more complete than Gatorade. BevNet recently posted this article following the suit. This high-profile case has highlighted the importance of ad claim substantiation in competative warfare marketing. A brand's marketing and legal teams...

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