S04E29: Don’t Blend in with the Background
S04E29: Don’t Blend in with the Background with VIP guest Paige Arnof-Fenn
Paige Arnof-Fenn is the founder & CEO of global marketing and digital branding firm Mavens & Moguls based in Cambridge, MA. Her clients include Microsoft, Virgin, The New York Times Company, Colgate, venture-backed startups as well as non-profit organizations. She graduated from Stanford University and Harvard Business School. Paige serves on several Boards and is a popular speaker and columnist who has written for Entrepreneur and Forbes.
Listen to this powerful Secrets to Win Big episode with Paige Arnof-Fenn in which she and Arjun take a deep dive into what it takes to properly and purposefully understand a brand and it’s customers.
Here is what to expect on this week’s show:
- Common areas every brand needs to address when they work with Paige.
- Lessons about competition from Paige’s time with Coca-Cola.
- How to understand market research.
- Lessons from focus groups.
- Pieces of advice for start-ups and non-profits.
- Paige’s advice on using social media.
Connect with Paige: