Lane is a 31-year veteran of the restaurant industry, and has worked on 33 chains and with over 75 restaurant presidents and CEOs during this period. He is the President and CEO of Boston Market, the 520-unit originator and leader of the home meal replacement segment. Prior to his appointment to Boston Market he served on several restaurant and restaurant technology corporate boards, including P.F. Chang’s China Bistro and Famous Dave’s, where he was acting-CEO during early 2008.
He worked with Norman Brinker at Brinker International from 1988-1999, serving on their board and as Executive Vice President and Chief Administrative Officer. From 1996-1999 he was the President and CEO of Eatzi’s Market and Bakery, a joint venture between concept creator Phil Romano and Brinker International that pushed the boundaries of the home meal replacement segment with its on-site crew of 70 chefs, bakers and pastry chefs in each location.
Prior to Brinker International Lane was Senior Vice President of Strategic Planning for
S & A Restaurant Corp., and was with S & A from 1978-1988. Norman Brinker founded S & A with the original Steak & Ale concept, followed by Bennigan’s, Bay Street and several other concepts. |
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Author of Marketing to Leading-Edge Baby Boomers: Perceptions, Principles, Practices, Predictions (Paramount Market Publishing, March 2006), Brent Green speaks at national conferences and symposia on the mature market segment and the coming unprecedented reorientation of American business to an aging population. He also provides expert commentary for news media such as The Los Angeles Times, US News & World Report, CNN Headline News, Business Week and The Wall Street Journal.
Established in 1986, Brent Green & Associates, Inc. develops integrated marketing communication programs for a diverse list of clients, with emphasis on direct response media, integrated promotions and marketing public relations. The firm has received over 50 regional, national and international awards for creative and strategic excellence, including the Direct Marketing Association’s International Gold ECHO Award. In 2000, The Rocky Mountain Direct Marketing Association selected Brent as Direct Marketer of the Year.
Brent has served in a leadership capacity with many professional and public service organizations, including as board chair of the Colorado Springs Convention & Visitors Bureau and as programming chair for both the Business Marketing Association and the Rocky Mountain Direct Marketing Association. |
