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Arjun Sen was featured in the November issue of PGA Magazine as the expert source on price and value in Don Jozwiak's cover story article. The article keenly applies to industries outside the golfing realm and is well worth the read. Click here to jump...

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 It was a pleasure and honor to moderate a Sports Marketing panel at Dine America hosted by QSR Magazine. We had a great team of panelists that included Tracy White, Senior Vice President, Sales and Marketing, and Chief Sales Officer for the Atlanta Hawks, Atlanta...

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After I boarded the flight and sat down in my seat, the flight attendant brought me a glass of cold water.  The water hit the spot.  She saw me with my Taco Bell bag and came to me and asked, “Can I have it?” My immediate...

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