Blog

The underlying lesson in my experience in pizza marketing is about paying attention to the details and not being scared to challenge existing ways of thinking.  Let us start by talking about cheese pulls. We know not all cheese pulls are created equal, but let’s...

Read More

Flawed poll results the new thing to move golf ratings? By Arjun Sen, President and Founder, ZenMango April 2015:  Just before the Master’s golf tournament, ESPN.com released a survey as PGA Tour Secret Survey Data.  Here is the headline: When we twisted the arms of (golf) pros on...

Read More