Blog

Why will you give me a bra on my birthday

Happy New Year everyone! I hope you and family had an amazing holiday. Now that the holidays are behind us, you may be reflecting on the stress of the last minute shopping in December and then the anxiety of returns in January. You will realize that...

Why families were gathering at a video store

In the last blog, I talked about the power of customer observation. This time, let me switch gears and talk about the power of conversation with customers. The power of conversation is based on the following three key learning: CUSTOMERS CAN REACT TO A PRODUCT OFFERING,...

Don’t you know how to order a bagel?

Do consumers lie to mislead you? I was told they do not. Then help me understand what was wrong with the following picture when I was working for a bagel restaurant chain. 65% of customers stated that they wanted to try specialty bagel and flavored cream...

When a grandma called me “stupid”

How can an idea so good not work in increasing loyalty? During my days with one of the top three pizza companies, my team came up with a brilliant loyalty building idea. “You buy 10 pizzas and after that, you can buy pizzas for the rest of...

Going Beyond the Perfect Cheese Pull

The underlying lesson in my experience in pizza marketing is about paying attention to the details and not being scared to challenge existing ways of thinking. Let us start by talking about cheese pulls. We know not all cheese pulls are created equal, but let’s...