Blog

Why was I alone in a parking lot after midnight?

When you go to a movie theater, you often enter through the main entrance and then leave through a back door at the end of the movie. This flow makes it simple to check customers’ tickets as they enter. If crowds of customers entering and...

Moms In Vans Speak Out

Over the years of consumer research, I have learned that the customers cannot always give you the right answer when you: ASK THEM THE WRONG QUESTION: If you ask the customer the wrong question, the customer will answer the question truthfully; but the answer you get...

No Pizza Delivery for You

Super Bowl Sunday is just around the corner. Super Bowl is the #1 night for pizza delivery. But it was not this way all the time. Let me take you back to 1990s. Look at this Pizza Hut ad from 1990s. One thing is missing...

Why will you give me a bra on my birthday

Happy New Year everyone! I hope you and family had an amazing holiday. Now that the holidays are behind us, you may be reflecting on the stress of the last minute shopping in December and then the anxiety of returns in January. You will realize that...

Why families were gathering at a video store

In the last blog, I talked about the power of customer observation. This time, let me switch gears and talk about the power of conversation with customers. The power of conversation is based on the following three key learning: CUSTOMERS CAN REACT TO A PRODUCT OFFERING,...