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1. Relevant awareness of non-profitThe target must know all relevant information about the non-profit. Here are some key issues to consider as the non-profit builds awareness:The information should come to target first hand and not filter through second or third hand audience. That builds...

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In 1988, when I got my first job offer to work for Pizza Hut corporate in Louisville, I was introduced to the complexities of the pizza wars.  It is amazing to see that the members of the Pizza Hut team of 1988 are now at...

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Recently, my daughter was not feeling well. It was a Friday afternoon, after 4PM. Most readers who are parents will agree with me that health problems with our children mainly happen either after hours or on weekends. So like any dad would do, I took her...

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